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295 items

  • Google Ads, Search Ads

    Searching for the way forward

    I can’t think of a time when technology has been able to be more helpful to more people, families, communities, companies and countries than today. At the same time, the ways that people are using technology are more dynamic than ever. Technology has b...

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  • Ads, Google Ads, Google Marketing Platform, Search Ads

    Building for the future: Google Marketing Livestream May 27, 2021

    Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the needs of today’s consumers.Many of you — who run business...

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  • Google Ad Manager, Google Ads, Google Marketing Platform

    Privacy-first web advertising: a measurement update

    In January, we shared how Google’s advertising teams have been evaluating the proposals in Chrome’s Privacy Sandbox, an open-source initiative to replace third-party cookies with viable privacy-first alternatives that can support the publishers and adv...

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  • Google Ads, Video Ads, YouTube

    Video experiments boost creative performance on YouTube

    Experimentation should be a critical part of any successful marketing strategy. Relying on proven results is how leading marketers stay agile in dynamic markets, craft more effective campaigns at scale and identify the true impact of their efforts on b...

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  • Google Ads

    Local is now digital: Understanding the new local shopper

    COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy. For example, search interest for products like the "best exercise bikes," "best ring lights" and "best air fryers"...

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  • Google Shopping

    Discover the best products for everything on Google

    When you shop for products — whether for your home, your family or yourself — you should feel confident knowing you’re making a good decision and buying the best product for your needs. Search interest for products like the "best exercise bikes," "best...

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