It’s the holiday season and that means two things: shiny new devices and lots of apps for getting things done! There will be more people taking valuable actions and more opportunities for you to be there when people are looking. According to Adjust, pe...
Thank you for following the Google Ads blog, the best place to find the latest news, insights and stories about Google Ads. As the product improves, we want to make sure you have an easy way to stay up to date on the latest changes, big and small. The ...
With the busy holiday season ahead, we're investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East.Easier ways to manage your messagesIt’s no surprise that messaging has b...
With the world of commerce at their fingertips, consumers are more curious, more demanding and more impatient than ever before. As a result, retailers have to anticipate customers’ needs in order to provide the products they’re looking for and plan mar...
Today, 76% of U.S. holiday shoppers over 18 use three or more channels.1 At the same time, they expect their experiences to be fast, frictionless, and personalized wherever they are, on whatever device they use. A recent study shows that Google is the ...
The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes. At Advertising Week New York, we’re announcing new ways for marketers to become more eff...