Consumers report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand's advertising should show how they can be helpful in everyday life.1 This means businesses need to quickly engage aud...
Today, people engage with a wider variety of ad formats on more Google products than ever before — from Video ads on YouTube to Shopping ads across Search, Display and more. And they increasingly want to know more about the ads they see. That’s why we’...
While travel restrictions continue to vary across the globe, people are still dreaming of places to visit and things to do. Searches for “activities near me” have grown over the past 12 months, with specific queries like “ziplining” growing by 280% and...
While travel restrictions continue to vary across the globe, people are still dreaming of places to visit and things to do. Searches for “activities near me” have grown over the past 12 months, with specific queries like “ziplining” growing by 280% and...
Helping you connect with customers is core to the Google Ads mission, and we're always working to make that as easy as possible through our products. That’s why, starting this month, we’re bringing the flexibility of standard Display campaigns and the ...
Helping you connect with customers is core to the Google Ads mission, and we're always working to make that as easy as possible through our products. That’s why, starting this month, we’re bringing the flexibility of standard Display campaigns and the ...