With over three billion players showing strong engagement worldwide, the games market continues to remain resilient and grow beyond expectations. As we look ahead this year, the influx of new and returning players creates a great opportunity for develo...
Mobile gaming has been a popular outlet for people to stay entertained while spending more time at home. A recent Google Play study of mobile gamers shows that 45% of existing players have discovered more games to play in the past year than the year be...
With a surge of new gamers and an increase in time spent playing games in the last year, it’s more important than ever for game developers to delight and engage players. To help developers with this opportunity, the games teams at Google are back to an...
Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Today we’r...
Whether it’s to join the latest multiplayer craze or dive back into an old favorite, user interest in gaming worldwide continues to rise as people spend more time at home. In fact, our data shows that global searches for “best online games” between Feb...
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps ...