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Analytics

9 items

  • Analytics, Google Ads

    Google Analytics and Google Ads: A Powerful Pairing

    Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ ...

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  • Analytics, Google Ad Manager, Google Ads, Google Marketing Platform

    Putting machine learning into the hands of every advertiser

    The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done...

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  • Analytics, Google Ad Manager, Google Ads, Google Marketing Platform

    Watch the Google Marketing Live keynote

    Get ready for the ads, analytics, and platforms innovations live stream. Watch the recording to learn more about Google’s latest announcements.Join the conversation at #GoogleMarketingLive.

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