Consumers report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand's advertising should show how they can be helpful in everyday life.1 This means businesses need to quickly engage aud...
Consumers report that helpfulness is their top expectation of brands since the start of the COVID-19 pandemic, with 78% saying a brand's advertising should show how they can be helpful in everyday life.1 This means businesses need to quickly engage aud...
Helping you connect with customers is core to the Google Ads mission, and we're always working to make that as easy as possible through our products. That’s why, starting this month, we’re bringing the flexibility of standard Display campaigns and the ...
Helping you connect with customers is core to the Google Ads mission, and we're always working to make that as easy as possible through our products. That’s why, starting this month, we’re bringing the flexibility of standard Display campaigns and the ...
Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count, you need tools that help you learn how people are r...
Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move on to those who can. In June, a Google/Ipsos survey showed that 32 percent of U.S. consumers shopped online with a brand they hadn'...