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Google Ad Manager

13 items

  • Google Ad Manager, Google Ads, Google Marketing Platform

    Next steps to ensure transparency, choice and control in digital advertising

    Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices ...

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  • AdMob, Ads, Google Ad Manager, Google Ads, Google Marketing Platform

    Growing in-app viewability coverage with Open Measurement

    People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices.Today we’...

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  • Display Ads, Google Ad Manager, Google Ads

    Using AMP to make display ads safer, faster and better for users

    The performance benefits and security guarantees offered by AMPHTML ads, which are display ads created using the AMP framework, translate to better advertiser ROI, publisher revenue and overall better user experience. Because of this, Google has expand...

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  • Google Ad Manager, Google Ads, Google Marketing Platform

    Disney and Google expand strategic relationship

    People today exercise greater control over what they view and when—and on which screens—they view it. They watch sitcoms in taxis and on trains, and stream news and documentaries at the gym. All of which contribute to a striking new reality: TV is no l...

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  • Display Ads, Google Ad Manager, Google Ads, Google Marketing Platform, Video Ads

    New MRC accreditations and partners for Google and YouTube ads measurement

    Is my marketing working? It sounds like a simple question, but in today's complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council...

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  • Analytics, Google Ad Manager, Google Ads, Google Marketing Platform

    Putting machine learning into the hands of every advertiser

    The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done...

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