The way we watch TV has changed. We increasingly stream it on our connected TVs (CTVs) and mobile phones alongside creator-driven content.Consumers are driving this massive shift — streaming what they want, when they want.YouTube is at the forefront of...
With over three billion players showing strong engagement worldwide, the games market continues to remain resilient and grow beyond expectations. As we look ahead this year, the influx of new and returning players creates a great opportunity for develo...
Google’s aim with the Privacy Sandbox is to improve web privacy for people around the world, while also giving publishers, creators and other developers the tools they need to build thriving businesses. This includes building new digital advertising to...
Like many of you, I’ve spent the first month of 2022 ramping back up at work and making progress on plans for this year. And while there still isn’t a playbook for navigating a pandemic that’s upended daily life, my team is continuing to focus on ways ...
A lot has changed since Search Ads 360 was developed more than ten years ago. The ways people search and the expectations for the ads they see have evolved and expanded. As a result, advertisers are managing more complexity than ever before and turn to...
New year, same trend: Consumers continue to tap into an ever-growing number of places to get inspiration and find what they need. This past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day ...