The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time high, the shift from linear to digital video is accelerating.On YouTube in particular, over 2 billion people globally are gravi...
From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they bought a brand as a result of seeing it on YouTube. For advertisers, meas...
With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection authorities in Europe may now require many businesses...
Consumer behaviors are changing as people adjust to new stay-at-home lifestyles and retailers are working as fast as they can to keep up. People are spending more time online than ever before and are turning to Google to explore, research and plan thei...
Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move on to those who can. In June, a Google/Ipsos survey showed that 32 percent of U.S. consumers shopped online with a brand they hadn'...
Whether it’s to join the latest multiplayer craze or dive back into an old favorite, user interest in gaming worldwide continues to rise as people spend more time at home. In fact, our data shows that global searches for “best online games” between Feb...