Our top priority is to create a safe and trustworthy experience for users, whether they’re searching for information online or interacting with ads across our platforms. That’s why we have robust Google Ads policies outlining the types of advertising w...
Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to ads cookies or analytics cookies...
I can’t think of a time when technology has been able to be more helpful to more people, families, communities, companies and countries than today. At the same time, the ways that people are using technology are more dynamic than ever. Technology has b...
Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the needs of today’s consumers.Many of you — who run business...
In January, we shared how Google’s advertising teams have been evaluating the proposals in Chrome’s Privacy Sandbox, an open-source initiative to replace third-party cookies with viable privacy-first alternatives that can support the publishers and adv...
Experimentation should be a critical part of any successful marketing strategy. Relying on proven results is how leading marketers stay agile in dynamic markets, craft more effective campaigns at scale and identify the true impact of their efforts on b...