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Google Marketing Platform

23 items

  • Ads, Google Ads, Google Marketing Platform, Search Ads

    Our annual Ads Safety Report

    At Google, we actively look for ways to ensure a safe user experience when making decisions about the ads people see and the content that can be monetized on our platforms. Developing policies in these areas and consistently enforcing them is one of th...

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  • Ads, Google Ad Manager, Google Ads, Google Marketing Platform

    Charting a course towards a more privacy-first web

    It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant...

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  • Google Ad Manager, Google Ads, Google Marketing Platform

    Building a privacy-first future for web advertising

    Advertising is essential to keeping the web open for everyone, but the web ecosystem is at risk if privacy practices do not keep up with changing expectations. ​People want assurances that their identity and information are safe as they browse the web....

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  • Google Ads, Google Marketing Platform, Video Ads

    A key milestone for privacy-centric measurement on YouTube

    In October of 2019, we announced that we are continuing to take action to limit the pixels we allow on YouTube, while investing in our cloud-based, privacy-centric measurement and analytics solution called Ads Data Hub. This solution provides three ben...

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  • Analytics, Google Ads, Google Marketing Platform

    Introducing the new Google Analytics

    Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, ...

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  • Analytics, Google Ads, Google Marketing Platform

    Measure conversions while respecting user consent choices

    With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection authorities in Europe may now require many businesses...

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