Since the start of the pandemic, people have built new habits and ways of managing their “new normal.” People and businesses have leaned in to the digital world; in the last six months, we’ve experienced 10 years worth of change. With these changes, we...
Consumer behaviors are changing as people adjust to new stay-at-home lifestyles and retailers are working as fast as they can to keep up. People are spending more time online than ever before and are turning to Google to explore, research and plan thei...
With more consumers sheltering at home, digital adoption has rapidly accelerated and changed consumer shopping behavior globally. Consumers are looking for new and delightful products related to the home; for example, searches for “planter box” grew 20...
In the last few months, COVID-19 has impacted businesses in profound ways. Throughout that time, I’ve heard from organizations, large and small, how they’re staying connected with customers through technology. This has always been core to my team’s pur...
Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their favorite content. In April, we made Discovery ads generally available for all advertisers globally. For the first time, y...
Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and servi...