Changes in consumer behavior have always resulted in adjustments to marketing strategies. COVID-19 has shown how quickly consumers’ interests, expectations, and purchasing behavior can shift—and with it, an ebb and flow in demand for products and servi...
Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.To make this even easier for your brand, today we’re announcing a new global content...
COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us. Things like social distancing, curbside pickup, and at-home workouts are now commonplace. The necessary measures taken to manage the pandemic have...
Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that are working quickly to adjust their creative and media strategies, especially to orient toward streaming platforms.Today, we are...
Given the current environment, many businesses are shifting how they're communicating and interacting with their customers and are turning to videos to make and maintain connections.For businesses who don’t have resources to create videos from scratch,...
YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to fo...