At YouTube, we’re on a constant quest to give people the perfect viewing experience. But over the years, what that looks like has changed significantly.The way we watch video is always changing. And we want to keep advertisers abreast of these trends, ...
The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes. At Advertising Week New York, we’re announcing new ways for marketers to become more eff...
Is my marketing working? It sounds like a simple question, but in today's complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council...
Every year at the Cannes Lions festival, the world gathers to celebrate creativity in marketing, design, tech and entertainment. The festival is a great source of inspiration, with thought-provoking programming that awakens the creative senses of peopl...
With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to fresh Nielsen data, more than half of 18 to 49 year-olds in the US are either ligh...
Over the last year, we've been working on a way to extend the reach of your video campaigns to people beyond YouTube, especially as they spend more and more time interacting with apps and sites on their mobile devices. Starting today, you can use outst...