How many people can I reach on YouTube for $100k? And how much should I spend on TrueView versus Bumpers?Starting today, we’ve made it easier to answer questions like these by introducing Reach Planner, a new tool in AdWords. Now, for the first time, a...
Building brand awareness and increasing market penetration used to be fairly straightforward: find the most popular shows on television, put your ad there and maximize reach among your demographic target.With a historic amount of content at viewers’ fi...