The way we watch TV has changed. We increasingly stream it on our connected TVs (CTVs) and mobile phones alongside creator-driven content.Consumers are driving this massive shift — streaming what they want, when they want.YouTube is at the forefront of...
Experimentation should be a critical part of any successful marketing strategy. Relying on proven results is how leading marketers stay agile in dynamic markets, craft more effective campaigns at scale and identify the true impact of their efforts on b...
YouTube’s multi-year commitment to responsibility ensures that we protect our viewers, creators and advertisers from harm. We do this through investments in staffing, technology and policy development. Today, our ongoing commitment has resulted in an i...
Whether it’s to squeeze in a living room workout before dinner, catch up on a podcast or listen to a virtual concert on a Friday night, people are increasingly turning to YouTube as they spend more time at home. To help you tailor your media and creati...
The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time high, the shift from linear to digital video is accelerating.On YouTube in particular, over 2 billion people globally are gravi...
Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that are working quickly to adjust their creative and media strategies, especially to orient toward streaming platforms.Today, we are...